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Today, number crunching affects your life in ways you might never imagine, as organizations are analyzing massive databases at lighting speed to provide insights into human behavior. From internet sites that know your tastes better than you do, to a physician’s diagnosis and your child’s education, to boardrooms and government agencies-this new kind of decision making is calling the shots, and they are delivering staggeringly accurate results. How can a coach evaluate a player without ever seeing him play? Want to know whether an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers—yet we need to understand all of the benefits and risks and how super crunching can be used to help and not manipulate us.